Ashamed

Ashamed A while back I approached C Hope and asked, â€Å"If you could special order your next article for FFW, what would it be about and when would you need it She replied, â€Å"I cannot begin to tell you the perfect article unless it was I’ve been reading the FundsforWriters newsletter and absorbing C Hope’s advice for nearly 20 years. I should have known better before sending the first email. I was brazen, albeit dumb, enough to send yet another. â€Å"You answered exactly what I asked, but what I really wanted to know is what kind of article could I write for you? Im basically asking for an assignment. I realize you dont typically do that, so Im kind of asking you to push the boundaries a bit because Im special and you love me?† I said those words! She responded (I suspect she rolled her eyes while doing so), â€Å"I cant begin to tell you what to write for FFW. I depend on writers relying upon their strengths to pitch the right pieces.† I know the types of articles that comprise the FFW newsletter. I have developed a relationship with C Hope over the years. I hold her in the highest regard and respect her implicitly. She pours her entire heart and soul into helping her readers succeed. It is because I know this, I am ashamed of my actions. It is why I decided to write this, even though it isn’t the â€Å"perfect† article she described. I learned three vital lessons. BE A PROFESSIONAL Whether you have been reading FFW for a week, or a decade, you are reading it because your goal is writing for money given the title of the newsletter is â€Å"FundsforWriters.† Writing for money, means you are running your own business. Unless your niche is business writing, it can be easy to slip into a conversational tone when sending queries and emails. When it concerns your writing business, keep correspondence professional. DON’T ABUSE YOUR NETWORK One of the golden rules in business †¦ in life, is to network. It is equally as important not to abuse your network. It is acceptable to ask questions or for guidance in their area of expertise. It is okay to ask for a special favor occasionally. It is never okay to say, â€Å"I’m asking you to push the boundaries a bit because I’m special/new/learning/don’t know what to do/know you.† TAKE YOURSELF SERIOUSLY The internet is inundated with ezines, newsletters, blogs, coaches, consultants, and advisors. Glean knowledge from these sources to build your writing business. FFW has printed numerous articles on the importance of queries, pitches and writers’ guidelines. Had I been taking myself seriously, I would never have sent the email. I would have gone to the website and searched the archives and the writers’ guidelines. Be willing to research. Be willing to put in the elbow grease. Take responsibility. Own your process. Don’t end up ashamed.

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Health People of 2020 Essay Example | Topics and Well Written Essays - 750 words

Health People of 2020 - Essay Example This group also shared four of its greatest disparities with the Hispanic population; drug-induced deaths, cirrhosis deaths, new tuberculosis cases, and deaths from poisoning (Chu, 2004). Potential causes of these health disparities The health disparities are unbalanced and have direct links to the history and current unequal distribution of political, economic, social and the environmental resources. Historically, the acceptance of different groupings in the United States population has frequently been marked by discrimination, disparate treatment, and hostility, providing a solid cause for concern on the health of minorities. The earliest racial and ethnic disparities developed between the original American Indian inhabitants of the continent and the then European colonists. Although the natives split into several racial and ethnic groups for many reasons, the colonialists and their governments employed a logical difference between them and the natives, lumping together of the Alas ka Native and American Indian populations that still finds its value used in government statistics (Koh, 2010). According to Thomas, the requisite importation of slaves from the American colonies of Africa led to a third racial or ethnic group. The definition of this group has changed with time as it is also in other countries, like Brazil and South Africa. The United States detained for several centuries later to a rule of hypodescent, making any African or African American genealogy identifiable as a black.

Business Strategy Report of Royal Bank of Scotland Group Plc Essay

Business Strategy Report of Royal Bank of Scotland Group Plc - Essay Example According to the research findings, it can, therefore, be said that The Royal Bank of Scotland Group Plc also known as RBSG is an international company dealing in banking and financial services. The company offers a wide range of products as well as services and serves the commercial, personal along with the large institutional and corporate customers. The Royal Bank of Scotland Group Plc tends to operate through its subsidiary named the royal bank and the National Westminster Bank Plc also referred to as NatWest. Some of the financial services offered by the Bank include commercial banking, investment banking, and services of wealth management. The bank offers the product through its various brands like RBS, Direct Line, NatWest, Churchill, Ulster Bank, Coutts and the Citizens. The Royal Bank of Scotland (RBS) forms it’s headquartered in Edinburgh and serves about 30million customers in Europe, UK, and America, Middle East and also Asia and employees about 130,000 staffs glob ally. Some of the major product and services of RBS includes, credit cards, insurance products, retail issue charge card and service offered by the Bank are foreign exchange finance, money market, deposit and investment, treasury services, electronic services, insurance, loans, development along with other services and information technology operations. The banking and financial sector has encountered unprecedented change and turmoil globally. Failure of some of the renowned financial leader like the Lehman Brothers had focused attention towards interconnected debt. Credit along with interbank liquidity had frozen across the globe and it was since then the government across the globe has been pumping money in order to bail out the failing banks in order to normalize the activities of the financial institution and prevent meltdown down of the global financial system.

Ethical Dilemma Faced in Combat Essay Example for Free

Ethical Dilemma Faced in Combat Essay When two primary values are conflicting there should be a good ethics code to serve as an arbiter. Ethical dilemma is therefore said to arise when there are two primary values conflicting in an individual for example a solider is supposed to be with his family but at the same time he is required to protect the government from enemies and enforce laws. During work he must choose between killing the enemy to protect the state or have mercy on the enemy at the expense of state security. The solider now is having a series of conflicting principles should he be at home with his family or not, if he is on duty should he attack and kill the enemy or should he leave his nation to be conquered? Ethical dilemma is therefore defined as the conflict between two important ethical values or perspectives, for example conflict between ones professional values and personal values, or it may be the conflict between the values held by different people (Cohen 2007). Ethical dilemma involving two people with different perspectives is typical between a doctor and a patient where the patient feels he is having the right not to take medication but the doctor feels that professionally he is entitled to prevent his patient from making this decision that may harm his life. For the US combats it is the professional value conflicting the personal value for example should they kill or not and if so what are the possible consequences. Further on the soldiers are supposed to be with their families but they cannot because they are somewhere in Iraq, Sudan, Israel and other parts of the world keeping peace or protecting the state from possible enemies like the alqueda terrorist group. Combats are the military personnel that are trained by the US military defense section to provide both physical and ideological services needed to fight any enemy of the state. With continued increase in global insecurity these combats are trained to deal with the enemy in the most brutal way possible even if it means killing the enemy. This kind of training makes the solders to develop poor ethical relations with other people more so anybody thought to be an enemy of the federal government will not be treated with any dignity by the combats. These people are always prone to great violations of human bioethical values because many a times they are killed mercilessly in cold blood. The US military ethics and standards of conduct, gives guidelines to military personnel including the combats on the codes of conduct and military ethics to be followed to the letter by any personnel. Violation of the US punitive military provision by any personnel may result to the prosecution of the offender under â€Å" The Uniform Cord of Military justice†. The US combats together with other service groups are supposed to direct their service and support to engage the US’s enemy in fight and offer state security at all costs. They are always organized to operate as a single unit under a one commander who is entitled to give orders on how to combat the enemy as well as how to protect the state at the same time. Within this unit there are the military doctors who are responsible for the wounded or sick combats but within the military medical ethics. The ethical values to be upheld by the combats are honesty, integrity, accountability, fairness, loyalty, respect, caring and promise keeping to the state fellow combats and the citizens. This applies to all the combats from the commander to juniors including the military medical officer. However studies have revealed that â€Å"Mixed Agency† and â€Å"conflicting loyalty† is as common in combats as it is in civilians with malicious combats justifying their acts to protection of the state leaving the straight forward ones in ethical dilemmas since they have to be loyal to the state, they have to kill (Beam 2005). The ethical dilemmas facing the combats include conflict in military ethics and health ethics, bioethics, human psychological ethics as well as military medical ethics. Therefore the combats are left in huge dilemmas on how to address each specific value with respect to their professional ethics that is the military ethics. One of the commanders in Iraq was reported to have accepted that actually in the battlefield they were at dilemma not with the bioethical value of the enemy or the civilians but also amongst the combats themselves. He said that it is actually it was not a simple matter to kill or to be killed, however the soldiers have to think about their fellow soldiers, their country and the reason why they have gone for war. If the leave the enemy to kill their fellow soldiers because they sympathize with the enemy, the soldiers are considered compromising the military ethics. If they kill the enemy they are considered war criminals before the law concerned with international human rights. The soldier are then expected to protect the interests of their fellow soldier and their nation but without compromising the interest of the civilians in war torn nations or the interest of the war lords they fight with for example the taliban group in Iraq. However those feeling the pinch of the dilemma here are the commanders, they have to put soldiers to battle knowing very well that deaths will occur but there is nothing they can do because they will do everything within their powers to save the lives of the soldiers the can not accomplish the mission. Continued war all over the world sees the combats being sent to various destinations this has by far added greater dimensions to the combat’s ethical dilemmas. With increased injuries and deaths the soldiers do not know where to start and end because the dilemma now is actually seen in their lives versus the profession. The US military ethics does not offer any guideline on whether to withhold treatment from soldiers with severe brain injuries or not, the military doctors are the in turn faced with a very complicated moral and ethical dilemma. Here the doctor must choose between treating the worst and disturbing wounds he has ever seen or to let his fellow soldier to die in the battlefields like Iraq. In these situations the military doctor are obsessed with keeping the wounded soldiers alive even if the wound is so serious something they would not have done in US. The military ethics back in US calls for immediate termination of life in such cases or an amputation if any of the limbs is involved, but in the war tone Iraq the military doctors are doing exactly the opposite of what is expected of them. Recently heated debates were witnessed across the states to discuss the position of women in US combat many people were against the view that females should be part of the team while others were supporting it by citing the great roles played by German women to fight the Nazi wars in the post war Germany. However the main ethical dilemma facing the women is to choose between going to war to protect their nation from enemies or to remain at home to care for the family. But if they go to war will they be safe in regard to their male counter pats in issues regarding sexual harassments and equality. To avoid these dilemmas there should be a well-defined ethics code to guard everybody getting involved with the soldiers for example there should be a specific line to differentiate military ethics and Bioethics or military ethics and medical ethics. The soldiers should adopt military role specific ethic which only favor military interest exclusively and the medical ethics should also be exclusive to patients. No mixing up agency should occur in the different values. When it comes to killing for example its a military ethics that a soldier whom is expected to be injured to recover should be shot dead, a soldier who betrays the federal government should also face the same but what of bioethics, is really right to kill? The soldiers should therefore be vigilant not to act inhumanly, they should learn to be flexible in their actions not to be influenced by fellow soldiers or even the state but should consider the values of the people they meet in war. The combats should also develop the skills of listening and learning from the mistakes made in the past by them or colleagues to avoid making any further errors. They should also learn to make their own decisions regardless of the unexpected situations they encounter in the battlefields and act accordingly with regard to military ethics and other moral ethics.

Toxicology in the Criminal Justice System Essays -- Forensic Science,

Forensic science has been a significant aspect of the criminal justice system for centuries. With the flourishing determination to develop forensic science throughout the years, advancements have led to the development of many significant sciences, including toxicology. Understanding and studying the adverse effects of chemicals on biological systems has proven to be a necessary force in the criminal justice system. By exploring new theories in toxicology, successes and failures throughout the historical progression of this science has led to incredible strides in crime investigation and a promise for a more proficient future in toxicological studies. Forensic Science Since the inception of history, forensic science has been fully perused. The development of understanding of science and how it can apply to legal matters has been a necessary force in society and the interest of the criminal justice field. Since the 1950s, the fascinating marriage of science with criminal justice has led to amazing developments in the handling of the age-old burden of crime. One of the major contributions to the successful progression of forensic science is the commencement of the American Academy of Forensic Sciences in 1950. The goal of this organization was to bring multi-disciplinary professionals together for the purpose of seeking the continued advancement of science for the benefit of the legal system (American Academy of Forensic Sciences, 2010). In doing so, this organization propelled a unique focus on forensic science for the future of criminal justice. Another major contribution to the advancement of forensic science was the discovery of the Kidd blood grouping system by F. H. Allen and colleagues in 1951. This blood group ... ...rol Policy (2000). Drug-related crime. Retrieved from http://www.whitehousedrugpolicy.gov/publications/factsht/crime/index.html. Ramsland, K. (2004). Forensic toxicology. Criminal Mind, Retrieved from http://www.trutv.com/library/crime/criminal_mind/forensics/toxicology/4.html. Rawat, A., Gust, K., Deng, Y., Garcia-Reyero, N., & Quinn, M. (2008). Computational toxicology - a state of the science mini review. Toxicological Sciences, 103(1), Retrieved from http://toxsci.oxfordjournals.org/content/103/1/14.full. Rudin, N., & Inman, K. (2002). Forensic science timeline. Retrieved from http://www.forensicdna.com/Timeline020702.pdf. Saferstein, R. (2009). Criminalistics. Upper Saddle River, NJ: Pearson/Prentice Hall. Society of Toxicology (2008). Society of toxicology strategic plan. Retrieved from http://www.toxicology.org/ai/asot/SOTStrategicPlan.pdf.

How the State Profits from War Essay

One of the most enduring misconceptions in economics is that war is beneficial to the economy (Moffatt, n. pag. ). This myth was further perpetuated by the economist and New York Times columnist Paul Krugman, who wrote: â€Å"Ghastly as it may seem, (the destruction of the World Trade Center) could even do some economic good†¦ the driving force behind the economic slowdown has been a plunge in business investment. Now, all of a sudden, we need some new office buildings† (Tracinski, n. pag. ). Indeed, bad economics reign in moments of crisis and or panic, when people are desperate for solutions. To refute the alleged benefits of the â€Å"War Economy,† critiques use the â€Å"fallacy of the broken window† (Tracinski, n. pag. ). When a vandal throws a brick through a shop’s window and the shop’s owner has to spend, say, $200 for the window’s repair, the people will think that the defacer has given a positive contribution to society. After all, the repair of the broken window meant an â€Å"instant boost in employment and economic activity† (Tracinski, n. pag. ). But what these short-sighted citizens didn’t know was that the $200 that was spent on fixing the window could have been used in ventures that might have advanced the shop owner’s enterprise. Unfortunately, proponents of the â€Å"War Economy† assumed that â€Å"(since) a broken window can stimulate the economy, (it must be better) when literally thousands of them are broken† (Tracinski, n. pag. ). For them, wars are crucial for the survival of modern economies (Cline, n. pag. ). â€Å"War Economy† advocates believed that almost every industry is involved with providing goods and services to the armed forces (uniforms, food, medicines, weapons manufacturing, etc. ). Hence, should war be eliminated, these businesses, particularly technology and manufacturing, will fold up. Another argument of the backers of the â€Å"War Economy† is that it is the fastest solution to an economic slump (Moffatt, n. pag. ). When the economy is undergoing recession, production is low and people are spending less than usual. But when the government goes into war, it will need weapons and equipment for its soldiers. Economic activity is therefore expected to increase due to the rise both in government spending and the private sector’s business transactions with the miliatry. Corporations will scramble for contracts that will allow them to supply uniforms, vehicles and bombs to the army. These companies will have to hire more workers to keep up with the increase in demand, lowering the unemployment rate in the process. There are even some workers who will be employed to replace those who volunteered as reservists abroad. Since the unemployment rate is decreased, consumers will spend more again. Increased consumption, in turn, will boost the retail sector. At the end of the day, there will be overall economic growth, thanks to the government preparing for war. However, critics contended that the above-mentioned projected economic advancement is at the expense of helpless civilians from Third World countries (http://www. unpac. ca, n. pag. ). In 2002, annual global military expenditures were estimated to be more than $800 billion (http://www. unpac. ca, n. pag. ). The United States was at the top of this list, spending $343. 2 billion yearly (http://www. unpac. ca, n. pag. ). Canada earned more than $3 million from selling weapons in the same year (http://www. unpac. ca, n. pag. ). According to the United Nations Platform for Action Committee – Manitoba (UNPAC-Manitoba) article The Economics of War (n. d. ), â€Å"a large part of the economies of all of the world’s wealthiest countries derives from the sale of weapons† (http://www. unpac. ca, n. pag. ). From 1996 to 2000, the US exported $54 billion worth of arms – 45% of the total amount of weapons that was exported around the world (http://www. unpac. ca, n. pag. ). Russia came second at $21 billion (17%), followed by France ($11 billion or 9%), the United Kingdom ($8 billion or 7%) and Germany ($6 billion or 5%) (http://www. unpac. ca, n. pag. ). As a result, says the United Nations Development Program (UNDP) in 2002, 500,000 firearm-related deaths occur annually (http://www. unpac. ca, n. pag. ). Each year, land mines kill 15,000-20,000 children and adults (http://www. unpac. ca, n. pag. ). Iraq’s cancer rates rose to 700% between 1991 and 1994 due to chemical weapons, while 86 million people have perished in hostilities after World War II (http://www. unpac. ca, n. pag. ). The Iraq war in 2003 was the latest example of how the US turned war into a money-making venture. It was â€Å"rooted in the logic of global monopoly capital, specifically American capitalism, to expand into an empire† (Barona, 33). Despite being packaged as a â€Å"terrorist war,† (to instill fear among detractors) it was brought about by the globalization policies of American multinational companies, particularly the US oil industry and the military-industrial complex (MIC) (Barona, 33). Iraq is one of the world’s biggest oil reserves – it, along with other OPEC countries such as Saudi Arabia, Iran, Kuwait and the United Arab Emirates, has 79% of the world’s total oil supply (__________, 16). For the US to have unlimited access to Iraq’s oil, it simply had to remove Saddam Hussein, a staunch US opponent, from power. Back home, the US economy was sustained by military spending – the injection of fresh capital was necessary to revive an economy that would continue to deteriorate if left to the â€Å"free market† (Barona, 33). But the Iraq war proved to be disastrous for the US economy. The US spends $200 million daily just to be able to continue its military operations in Iraq (Wolk, n. pag. ). Even if the US finally decides to pull its troops out of Iraq â€Å"within another three years, total direct and indirect costs to US taxpayers will likely by more than $400 billion†¦the total economic impact at up to $2 trillion† (Wolk, n. pag. ). Economist and Nobel Prize winner Joseph Stiglitz (a well-known castigator of the Iraq war) claimed that the total cost of US military intervention in Iraq is a â€Å"staggering $1 trillion to $2 trillion, including $500 billion for the war and occupation and up to $300 billion in future health care costs for wounded troops† (Wolk, n. pag. ). Stiglitz added that further expenses include â€Å"a negative impact from the rising cost of oil and added interest on the national debt† (Wolk, n. pag. ). These astronomically huge sums of money came from taxes – funds that should have been diverted to basic social services such as education, health and housing. While ordinary American citizens were suffering from the economic catastrophe brought about by the Iraq war, a few individuals and corporations cahsed in on the said conflict. In 2007, Lockheed Martin (the leading weapons manufacturer in the US) had a profit increase of 22% (Scheer, n. pag. ). In the same year, the profits of its competitors Northrop Grumman and General Dynamics rose by 62% and 22%, respectively (Scheer, n. pag. ). Boeing’s profits, meanwhile, increased by 61% (Scheer, n. pag. ). Below are some personalities who were said to have also profitted from the Iraq War: a) Former US President George W. Bush, Sr. – Shareholder and former Senior Advisor in the Carlyle Group, a defense contractor with ties to the Saudi royal family and the Bin Ladens. b) Former Defense Secretary Frank Carlucci – Member of the RAND Board of Trustees and co-chair of the RAND Center for Middle East Public Policy Advisory Board. Also the chairman of the Carlyle Group. c) Former Secretary of State and Secretary of Treasury James Baker – Former Carlyle Senior Counselor. d) White House Budget Advisor Richard Darman – Carlyle Managing Director e) US Vice President Dick Cheney – Head of Halliburton Co. , an oil enterprise that traded with Libya and Iran through foreign subsidiaries (Lynch, n. pag. ). Thanks to the hysteria brought about by the â€Å"War on Terrorism† and the Iraq war, taxpayers were swindled into funding the â€Å"War Economy† that made millionaires out of Bush and his ilk. And as long as the absurd propaganda of â€Å"The War on Terrorism† and the Iraq war continues to exist, ordinary Americans will spend their entire lives paying taxes not for basic social services, but as a â€Å"tribute† to Bush and his sort for them to be able to live like kings. Works Cited â€Å"The Oil Equation in the US Bid against Iraq. † Education for Development October 2002: 15-16. Barona, Caesar.â€Å"Technology, Power and the ‘War against Terrorism. ‘†The National Guilder July 2002: 32-33. Cline, Austin. â€Å"Economic Benefits of War. † n. d. About. com. 18 February 2008 . Lynch, Colum. â€Å"Firms Iraq Deals Greater Than Cheney Has Said. † 23 June 2001. Global Policy Forum. 19 February 2008 . Moffatt, Mike. â€Å"Are Wars Good for the Economy? † n. d. About. com 18 February 2008 .

How Women Are Portrayed in Lynx and Cosmo Essay

‘Men act and women appear. Men look at women. Women watch themselves being looked at’ – John Berger, ‘Ways of seeing’. For my research investigation I intend to explore to what extent specific media products use similar representations of women to appeal to their target audiences. The examples I have chosen to focus on are the iconic, international women’s fashion and lifestyle magazine ‘Cosmopolitan’ and Lynx’s controversial ‘beach campaign’. I will therefore be exploring what similarities and differences they embed due to their oppositional target audiences and content. Throughout my research the main theory I will be linking to my texts is that of Laura Mulvey, her theory explores ideas of sexism and male gaze within the media industry. Hearst the publisher of Cosmopolitan describes the magazine’s target audience as ‘Fun, Fearless Females’, the alliteration of the ‘F’ sound connotes a sense of attitude and fierce behaviour. Alongside the brand proposition ‘celebrates†¦a passion for life and inspires young women to be the best they can be’ consciously supporting women by portraying a sense of empowerment and ambition. In contrast, Unilever, owners of the Lynx brand state their brand prospect is that all their products are ‘designed to give our customers the edge in the mating game’ establishing itself as ‘UK’s leading male grooming brand!’. Cosmopolitan are iconic for telling their audience about two main topics; lifestyle and sex. Just by looking at the magazine covers, it is clear that these two topics dominate. I researched the April 2012 cover of Cosmopolitan, it follows the generic conventions of a typical magazine format for a women’s fashion and lifestyle magazine. In terms of the colour scheme – the pink fonts and neutral clothing convey a sense of femininity and perhaps the everyday domestic lifestyle of women, although the lifestyle aspect of the magazine seems overpowered by the topic of sex. The cover features an attractive women – in this case the iconic Megan Fox, posing some mildly alluring body language, showing a lot of skin, all whilst looking directly at the camera (audience) with a sexy, serious facial expression with the eyebrow promiscuously raised, and suggestive parted lips. Although the model is simply posing the latest fashion, the low cut, tightly fitting dress connotes an over sexualised view of the celebrity who is universally known as a sex symbol in the media world, taking her place in FHM’s sexiest women each year and continuously playing the role of the sexy female in various popular films. It is clear that Cosmopolitan use bold sexual connotations surrounding women, although argue that their intentions are in fact to empower women through their sexuality. Notice the models strong body language , the hand on hip look used alongside taglines such as ‘Naughty or nice? You decide†¦Ã¢â‚¬â„¢, and sexual puns are even added in regarding none sexual subjects such as career advice ‘You on top’, these are bold sexual connotations implying that woman should dominate to get what they want, mostly regarding the topic of sex. Perhaps fighting the controversial debate of sexism towards women in media by surprisingly embracing La ura Mulvey’s theory of ‘male gaze’. Cosmo put across the idea that if men find women attractive then it should accredit them by making them feel good about themselves, knowing that they look sexy and attractive. The magazine are conscious to do this in a sophisticated manor, opposed to other trashy and over sexualised magazines. Mediaknowall.com state that ‘Women’s magazines have moved on and offer visions of independence and confidence as well as beauty and domestic concerns, yet women are still encouraged to look good’. Body image and size have become a growing issue in society in result of magazine content. The overuse of petite, photo shopped models throughout magazines has resulted in these images becoming the dominant ideology. Over the years images printed in women’s magazines have contributed to this universal feeling to look good and be a certain size. Lynx are known for their voyeuristic product advertisement, this element of the company is what attracts their buyers, yet is also their downfall. Lynx have been publicly criticized for their overuse of objectifying women, using sexualized and provocative imagery and overall blunt sexism. The BBC news state that ‘in 2011 six of Lynx’s advertising campaigns were banned after mass numbers of complains were made’ they added that ‘the 113 complaints said it was sexually suggestive and demeaning to women’. I researched Lynx’s recent TV advertisement and accompanying print advert titled ‘The cleaner you are, the dirtier you get’. Although I believe this is one of Lynx’s milder sexualised adverts even the title itself contains a sexual pun, suggesting the promise of sex if you shower with the product. The girl on the print advertisement is no doubt an attractive young female, fitting the iconic ‘blonde bombshell’ look. The girl’s enticing facial expression creates the impression she is inviting the audience (male) into the shower with her. Although the girl’s expressions look confident, there is a contrast between this and her body language. For example the way she has to cup her bikini top to stop it from falling. This vulnerability of the woman standing half nude for a male audience completely visually depicting her as a female, making her a passive object of male visual pleasure. A comment by Jean Killbourne (a popular media activist) backs up my point by stating that ‘women’s bodies are often dismembered into legs, breasts or thighs, reinforcing the message that women are objects rather than whole human beings’. Killbourne suggests that women have become dehumanised into erotic objects for male pleasure. One element of Lynx’s campaigns which continues throughout is the idea of fake portrayal. In each advert the male role is played by your everyday, not overly-attractive man, contrasted with the female role being a desirable, young beauty. In an everyday world the changes of the male role attracting that type of woman are very slim. Despite this the main message that Lynx put across to their audience throughout their advertisements is that if men wear the product – women will find them irresistible – False portrayal. Of course this element adds humour to the advertisements, although all at the expense of objectifying women in the process and promoting the gender role of the dominant male. Bibliography Websites: www.mediaknowall.com Hearst, http.//www.hearst.co.uk/magazines/Cosmpolitan/5-about.htm Cosmopolitan, http://www.cosmopolitan.com/celebrity/exclusive/megan-fox-april-cover-cosmopolitan Exploring the media: representations and responses

SAT Literature Subject Test Terms to Know Essays

SAT Literature Subject Test Terms to Know Essays SAT Literature Subject Test Terms to Know Paper SAT Literature Subject Test Terms to Know Paper Essay Topic: Literature allegory A story with underlying symbols that really represent something else. A character can be allegorical. alliteration Repetition of a consonant sound for emphasis. allusion A reference to something or someone, usually literary. anachronism Placing a person or object in an inappropriate historical situation. It can be deliberate or unintentional. analogy Comparing something to something else. anecdote A short narrative, story, or tale. antagonist The major character opposing the protagonist. Usually the villain. anthropomorphism Assigning human attributes, such as emotions or physical characteristics, to nonhuman things. Often used for attributing human characteristics to animals. Similar to personification, but usually is applied to animals, while personification is applied to all types of things. argument A summary or short statement of the plot or subject of a literary work. diction The authors choice of word and sentence structure, taking into account correctness, clearness, and effectiveness. Typically, there are four levels: formal, informal, colloquial, and slang. elegy A mournful and melancholy poem or song, usually to pay tribute to a deceased person. emphasis Special forcefulness of expression that gives importance to something singled out. fable A story that has a moral, usually involving animals as the main characters. figurative language Language characterized by figures of speech such as metaphors and similes as well as elaborate expression through imagery. hyperbole A deliberate exaggeration. imagery An authors use of descriptive and figurative language used to create a picture in the readers minds eye. indirect dialogue Language that communicates what was expressed in the dialogue, without using a direct quotation. irony An expression of meaning that is opposite of the literal meaning. meaning Something that one wishes to convey, especially by language. metaphor A comparison like a simile, without the use of like or as. Its a little subtler. Its important to note, however, that in literary criticism, the word metaphor is frequently used when, strictly speaking, the term simile applies. meter The rhythm of a poem. The most common is iambic. narrative A literary representation of an event or a storythe text itself. onomatopoeia A word intended to simulate the actual sound of the thing or action it describes. oxymoron A phrase in which the words are contradictory. paean An expression of joyful praise. parable A story that has a moral. paradox This is a phrase that appears to be contradictory but actually contains some basic truth that resolves the apparent contradiction. parallelism The repetition of sounds, meanings, or structures to create a certain style. parody A literary work in which the style of an author is imitated for comic effect or ridicule. pastoral A work that deals with the lives of people, especially shepherds, in the country or in nature (as opposed to people in a city). pathos Something that evokes a feeling of pity or sympathy. personification Assigning human attributes to something nonhuman. perspective The viewpoint from which the narrator or character sees things. point of view The vantage point from which a story is presented to a reader. protagonist The main character, usually the hero. rhyme scheme The way that a poems rhymes are arranged. satire Ridicule of a subject, usually as a social criticism. simile A comparison of two things using the words like or as. stanza The divisions in a poem, like a paragraph to prose. structure The framework of a work of literature; the organization or overall design; often provides clues to character and action. style The authors unique manner of expression; the authors voice. syntax The ordering of words into meaningful patterns such as phrases, clauses, and sentences; poets often manipulate syntax, changing traditional word order in an attempt to draw attention to particular words or phrases. theme The central meaning or dominant idea in a literary work; theme provides a unifying point around which the plot, characters, setting, point of view, symbols, and other elements of a work are organized. tone Style or manner of expression.

Polar Molecule Definition and Examples

Polar Molecule Definition and Examples Polar Molecule  Definition A polar molecule is a molecule containing polar bonds where the sum of all the bonds dipole moments is not zero. Polar bonds form when there is a difference between the electronegativity values of the atoms participating in a bond. Polar molecules also form when the spatial arrangement of chemical bonds leads to more positive charge on one side of the molecule than the other.​ Examples of Polar Molecules Water (H2O) is a polar molecule. The bonds between hydrogen and oxygen are distributed so that the hydrogen atoms are both on one side of the oxygen atom, rather than evenly spaced. The oxygen side of the molecule has a slight negative charge, while the side with the hydrogen atoms has a slight positive charge.Ethanol is polar because the oxygen atoms attract electrons because of their higher electronegativity than other atoms in the molecule. Thus the -OH group in ethanol has a slight negative charge.Ammonia (NH3) is polar.Sulfur dioxide (SO2) is polar.Hydrogen sulfide (H2S) is polar. Carbon dioxide is made up of polar bonds, but the dipole moments cancel each other out and therefore is not a polar molecule. Predicting Polarity and Nonpolarity Whether a molecule is polar or nonpolar is a matter of its geometry. If one end of the molecule has a positive charge, while the other end has a negative charge, the molecule is polar. If a charge is evenly distributed around a central atom, the molecule is nonpolar.

TNT Scenario Essay Example | Topics and Well Written Essays - 1000 words

TNT Scenario - Essay Example Scenario planning is an important strategic tool for improving the effectiveness of strategy (Glesecke, 1998, p.43). It is not about scenario writing but is more related to strategic planning (Lindgre, and Bandhold, 2003 p.21). For example, TNT wants to obtain and maintain its strategic objectives in the European market. For this purpose, it decides that till the end of 2015, it will have to increase 5 per cent market share in the European market. To implement this change, more effective strategy is required in which the PEST (political, economic, social and technological) factors will be considered. Currently, the political environment looks stable and more business friendly than ever before. Subsequently, the cost inflation and cost of living are showing more stability because the entire European economy has recently recovered its debt crisis and the businesses and consumers are experiencing a rising confidence in the business activities. Moreover, the technological changes are tak ing place which can directly or indirectly put positive effect on the business activity. After this environmental scanning, TNT must increase its marketing and promotion cost along with providing and offering a range of incentives and discounts for attracting customers from untapped markets. In this regard, it is important to highlight that marketing cost should be increased by 30 per cent as this will increase more chances of attracting new customers. In this strategy, social media, print and electronic media should used. Technological advancement is the biggest threat for the company. TNT mainly relies on providing postal services across the world. However, recent changes in the technology in which paper-free sharing of information and more digital communication are being preferred. In this regard, TNT faces serious threat from the technological changes because new methods are being created which make the previous Technology can also be termed as an opportunity for the company. In this regard, it is important to highlight that the requirements and needs for business to business and business to customer have not changed much and still correspondence and communication is vital part of their business strategy. However, they have changed their communication method from postal to the digital aspect. If TNT decides to revamp its business strategy by investing in research and development especially in the field of information technology, then, there are chances that the company will be in a position to avail this opportunity.

Research about The Thanksgiving Day Paper Example | Topics and Well Written Essays - 1000 words

About The Thanksgiving Day - Research Paper Example Thanks giving actually aim to gather all the family members so that they know the value of being together; thanks giving also pay special thanks to God for all his blessings. Just because of the importance of the tradition I have decided to explore it more from the past. In this research essay we will focus on the history and analysis if this tradition of thanks giving day. If we talk about the US culture than every fourth Thursday of November, every year, is celebrated as the thanks giving day. The main purpose of celebration is to share your emotions with the family, friends and any other people to whom we want to say thank you. A very special tradition of this day is the arrangement of special meal for the family which is to be served to the entire family in a gathering. The purpose of this meal is to gather family members at one meal because in daily routine life they do not have much time to sit together and enjoy a meal (Wallendrof & Arnold, 1991). It is compulsory for every family member to be at that particular meal and sit with the whole family. In United States of America, the tradition of Thanks giving day was started nearly four hundred years ago. There is long story behind this decision of celebrating the official thanks giving day. Every year the day is fixed but the date is changed therefore the President of the country announces a local holiday on this day at the start of the year (Wallendrof & Arnold, 1991). If we research about the history of thanks giving celebration then we may come to know the fact that it started in 1692 in America. At that time, the Governor of the state announced to gather at a meeting hall. He said that people and their wives and the children or we can say every single [person of the family should come and then they will say thank you to the God who is the creator of everything. According to their thoughts, they must thank God for the crops, which they